SULTAN, AND MY HEART IS SPARKLING!

A breath of fresh air is blowing through the European iced tea market!
Sultan Ice Tea, the iconic tea with strong Moroccan roots, arrives in Europe with a clear promise: to offer a refreshing drink, full of taste and emotion.

With its new campaign "Sultan, and my heart sparkles!" , the brand invites consumers to experience much more than just a refreshing break.

An iced tea that's a change from the classics

In a world often highly standardized, Sultan Ice Tea stands out with its unique identity. Inspired by its cultural heritage and expertise in tea, the brand offers a modern, authentic, and decidedly joyful alternative.

Designed for those who like to refresh themselves while consuming products that have meaning, Sultan Ice Tea is aimed at a new generation that is curious, connected and in search of new things.

A campaign that's generating a lot of buzz

To celebrate its arrival in Europe, Sultan Ice Tea is making a splash:

on social media , with content creators who are close to their community
in the urban space , with colorful and impactful visuals
and with spectacular digital activations , designed to create buzz and sharing

Not forgetting the in-store tastings , to discover the flavors of Sultan Ice Tea and experience a first moment with the brand.

More than a drink, a real mood

With its slogan "Sultan, and my heart sparkles!" , the brand highlights a simple idea: pleasure.
The pleasure of taste, the pleasure of the moment, the pleasure of sharing.

Sultan Ice Tea accompanies everyday moments, breaks with friends and summer moments… while making hearts sparkle.