The Sultan brand draws on over 90 years of experience spent perfecting its tea selection methods. Traveling through the towns and villages of Morocco to discover regional specificities and deepen their knowledge of the regional recipes that give Moroccan tea its distinctive flavor, Sultan's experts have become great travelers, offering "grand cru" teas with unique flavors for tasting.

Our quest for high-quality tea begins with the meticulous selection of the finest tea leaves in the world. Our suppliers and tea experts collaborate closely in this ongoing pursuit of quality throughout the year. They are committed to every detail in sourcing the best tea leaves with exceptional aromas from the most renowned plantations (located in regions with ideal climatic conditions) worldwide, known for the quality of their harvest.

These tea leaves are cultivated by experienced farmers who have a deep understanding of tea cultivation. Through this long-term collaboration, we have forged strong relationships with these farming communities who are committed to producing high-quality, natural teas.

Driven by a passion for tea and sharing, our experts select, control and taste Sultan teas before applying a seal to each product, a guarantee of internal quality, essential before marketing.
To guarantee quality and refinement, but also the stability of taste across all Sultan teas, a rigorous selection and processing method ensures the security of the production chain from raw material to finished product.

This process, the result of Sultan's expertise, is broken down into several stages, the main ones of which are presented below:

• Selective sourcing policy
• Ongoing supervision and periodic monitoring of harvesting processes
• Processing in ISO 9001 certified factories
• Laboratory quality control
• Storage and transport according to standardized procedures
• Application of a quality seal before marketing